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From behind a market stall on the High Street in Hertfordshire, our founders Dan & Amanda witnessed first-hand the rapid closures of some charming High Street shops. Shop owners and new-found friends came and went, and this Hertfordshire market town was soon to become another victim to the ‘clone towns’ with big name shops and a severe lack of character. It was time to do something about it to help give independent retailers on the High Street a level playing field within this tough environment.
The plan was to create an online marketplace for Independent High Street retailers to showcase and sell their products. The idea grew and the founders knew they wanted Downyourhighstreet.com to provide shop owners with exposure, a unique shop profile page where customers can contact them direct, view live feeds of their social media channels and see their opening times and location. The marketplace for independent retailers was a revolution. Not only was it centred around the retailer, it promoted footfall and helped retailers boost their online presence.